Routine, in every sense.

Our little habits and routines are crucial parts of our lives. Once we’ve done something the same way a few times, our brains create a kind of short-cut, low-energy running mode which means we can do things whilst only using the minimum of our internal working brain. Brushing your teeth, making a cup of tea, packing the dishwasher. It’s all done on your brain’s equivalent of standby mode.

This can even kick in when we’re doing quite complicated things, too. I’m sure you’ve experienced driving a route you know well “on autopilot” and arriving at the station or your Mum’s house or wherever and thinking “I didn’t really concentrate through any of that” and wondering how it all just happened.

But just happened it did. We’re actually bloody good at it, and it’s really useful, because if we had to think about everything all the time our overworked little ape brains would, without any shadow of a doubt, explode within 30-45 minutes, maximum.

30-45 minutes later…

That routine, that habit, just doing something without thinking – that does more than just save our brain power. It’s that same sense of being on ‘autopilot’ which can bring an element of stability to our lives. The familiarity of getting a coffee at the station every morning, standing in the same place on the platform, walking the same route to the office: yes it’s because “who wants to think about that stuff”, but it’s also familiar, and comfortable. We like that, us humans. We’re simple animals, and we like things to be the same. Same is simple. Same is known. Same is safe.

Ooh, hang on. SAFE. That’s quite a big word, isn’t it? [And I don’t mean just because I put it in ALL CAPS, although I concede that does indeed make it bigger, well done if you spotted that, you get a cash prize of 10p please contact me on MySpace for details].

Feeling safe is really basic to us as animals. Right down towards the bottom of good old Maslow’s Hierarchy of Needs, it’s a foundation of the pyramid, something we need before we can start to think about more lofty ideas. So much so, that once we have that safety, the idea of giving it up can actually make us feel very uncomfortable, very unsure.

Perhaps, when the world is so uncertain, it’s even more important? Because when the world is uncertain that means nothing is the same and won’t be the same again. And if same is safe and the world will never be the same again then that means…

Especially when the world – that place out there, full of masked strangers and signage and arrows and rules and fear – is actually full on proper actually scary in its own right.

So we close in. Our new routines, our new habits, become our new safe. Get it right and it can actually get quite comfortable really. At a stretch you could even convince yourself that it was your decision somehow. A smaller life, more constricted. Habits that keep you safe when the world cannot.

And so we lower our expectations, to the point when the only expectation is to make it through the day, the week. To cope, somehow. To get to the weekend… where we do the same things, in the same places. We stop living and we exist from day to day, week to week. We drink too much, or stop drinking completely because we worry about drinking too much. We wait for something new on Netflix but and we feel the grief of TV bereavement when we finish something we like because that was a habit for a bit and habits make us feel safe.

We didn’t get any snow last week. Not a fucking flake. My social media feeds were full of bloody snowmen and sledges and sublime scenery and we got drizzle, for two days. I was livid. Not because I’m desperate to throw a snowball which by chance hits my younger son Jack right in the face so he starts crying immediately and we have to go home and everyone hates me for the rest of the day (true story) but because it would have been different. A break from the norm. A break from coping, getting by, managing.

Oh brilliant, snow selfie is it mate? Yeah yeah whatever

But then, the same day that every other bugger in the whole country got the snow, we had a power cut. A proper, old fashioned, 1980s power cut!! I was genuinely giddy with excitement! The strange “oh my God where are the candles??” excitement of a power cut! What would we do? Maybe read by candlelight or play a board game? Is it out all over the village – yes look it is, not a light anywhere, I wonder what’s happened…

And then, in the time it’d taken me to find a match and light the first candles, it all came back on. The TV hummed into life; the lights all over the house [All together now: “It’s like Blackpool bloody illuminations in here!”]. Like a cruel joke, the house lights of normality chased the dramatic darkness of difference into the corners and away under the chairs.

And there we all were again, all the people in the village, suddenly right back where we started. In the old routines.

Coping. Getting by. Managing.

Is this life in 2021?

I say this is not good enough.

I say we deserve more than just coping.

I say that the habits we have built may keep us safe but they limit our expectations of life.

If we let our routines become our lives then we let our lives become… routine.

But make the choice to break your habits, to bend your routine, and that life can rush back in. Because it’s always there, ready for you. Life’s dependable like that.

If you’re a regular reader [what, nothing better to do with your time than read the latest emanation from my fragile psyche? You’re very kind, thank you I do appreciate it.], you’ll know that last week I went for a walk in the woods with my friend Joe. Well since then I’ve walked most mornings – this morning with the good doctor once again [hi Joe!].

I don’t go every morning, partly because sometimes it’s pissing it down and I’m not a total maniac, and partly because it’s the lack of routine to it that makes it so refreshing. As well as filling my lungs and getting my blood pumping around my increasingly corpulent carcass first thing [still proudly “Gym Free Since ’93”], it allows me to see the world at a different time of day, in a different light, with different smells and sounds. It makes me want to paint a picture or write a poem [neither of which I can do, but a boy can dream, right?]. It’s pulled me out of my routine, and made things less routine.

And in case you’re wondering, I haven’t done the same route twice.

Listen, I can’t tell you how to live your life. What I can tell you is that those new routines, and habits – the ones that aren’t just about keeping your brain free but more about keeping your soul safe – they will need to be challenged at some point. Because whatever comes next [and trust me when I tell you that although everything seems uncertain, this too shall pass] we both know it will need you to let go of some of those new things… just like the situation we’re all in at the moment forced us to let go of all the old things, in a single moment.

We didn’t have a choice before. And we didn’t have the chance to prepare.

Now we do have a choice, and we do have the chance.

So, tell me: what’s today going to be like?

[As a small post script, I just want to say how much I fucking love our crazy language. That one word – “routine” – can as a noun mean those commonplace things we regularly do, and as an adjective means dull, conventional and unremarkable is fascinating and joyous to me. I love the idea that our language is so furtile and full that we can push it around and play with it, like a cat toys with a ball of string, lost in a world of simple pleasures. Sorry if I lost you in the double meaning anywhere – I couldn’t help myself.]

Why this, why now?

I’ve always loved writing. When I was a kid, I read everything I could get my hands on, and then when I’d read everything I wrote stories and collected interesting quotations. When I was a teenager, I wrote poetry (of course). When I was in my twenties, I wrote a whole novel (which I only ever showed to one editor because they didn’t like it and I didn’t like them not liking it – not exactly JK Rowling levels of thick skin and determination).

And I’ve always been fascinated by the power of words. The power to move people, to support or cajole or challenge. To connect and to divide. To rise up or crush down.

Over the last few years, my own words are something that have started to bring more responsibility too. Whether that’s presenting to my clients about brand strategy or creative, talking to the agency about our values and vision, coaching or mentoring individuals to be their best, or (increasingly) talking to large groups of strangers about gender equality and building an inclusive workplace… my words have some of their own power of influence too.

Speaking at WACL Gather in May 2019 (picture ©BronacMcNeill)

It occurs to me that pretty much all of the people in the above groups kind of have to listen to me whether they want to or not – be that through politeness or payment. But you don’t have to read any of this, so if you’ve got this far I reckon you’re doing pretty well already.

Here I’m going to be using my words to try to make the world of work and life a better place. At heart I’m a dreamer and an optimist, and that has its strengths and weaknesses – all of which will be on these pages somewhere, asking questions and challenging on how we take things forward.

I’ll be blogging about things that make me want to speak up, but only things where I’ve got a perspective or something to add. None of us need more words about some certain subjects. I’m interested in asking questions and giving food for thought – how can we build truly inclusive working environments where people can be their best and do their best work? How can a shift towards modern masculinity improve the lives of both men and women? How do we turn the theory of all this into practicality?

Through doing this, I’d like to give people pause to think, and perhaps some positive ideas to take forward. If I can connect with some like-minded people then that would be great too.

Please note, there’s a decent chance I might swear a bit here and there, so if that’s not your cup of tea then I apologise in advance and suggest you quietly look away as I take the opportunity to shout #$@&%*! at the absolute top of my voice.

So without further ado, you’re reading, I’m writing… shall we?